Research, Media & Outreach
Selected outreach
1 / Published journal & conference papers
Champniss, G., Wilson, H. and Macdonald, E. (2015) ‘Why Your Customers’ Social Identities Matter’ Harvard Business Review. 93, 1/2 pp 88-98.
Champniss, G., Wilson, H., Macdonald, E. and Dimitriu, R. (2016) ‘No I won’t, but yes we will: Driving sustainability-related donations through social identity effects.’ Technological Forecasting and Social Change. 111, pp 317-326.
Arquit Niederberger, A and Champniss, G. (2018) ‘Flip Sides of the Same Coin? A simple efficiency score versus energy bill savings information to drive consumers to choose more energy-efficient products’ Energy Efficiency, 11, pp 1657-1671.
Champniss, G. (2018) ‘How much?! Understanding energy as a meaningful product attribute in consumer decision-making.’ Behaviour, Energy and Climate Change (BECC), Washington.
Champniss, G. and Arquit Niederberger, A. (2017) ‘Effective Nudging Across Decision Styles and Choice Models.’ Behaviour, Energy and Climate Change (BECC), San Diego.
Champniss, G., Wilson, H., Macdonald, E. and Dimitriu, R. (2017) ‘Bypassing the Attitude-Behaviour Gap: Using Social Identity and Norm Effects to Engender Sustainable Consumer Behaviours.’ Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress, Paris, pp1245.
Champniss, G. and Arquit Niederberger, A. (2017) ‘Making efficiency visible: Insights on effective nudging across decision styles and choice models. EEDAL (UC Berkeley).
Binley, K., Arquit Niederberger, A., Champniss, G. and Katzman, A. (2016) ‘Insights from PG&E”s Marketplace Initiative on Influencing Purchasing Decisions. ACEEE (Pacific Grove, CA).
Champniss, G. and Arquit Niederberger (2016) ‘Nudging one-time purchase decisions towards more efficient products.’ Behave: 4th European Conference on Behaviour and Energy Efficiency (Coimbra).
Champniss, G., Wilson, H., Macdonald, E. and Dimitriu, R. (2014) ‘All For One and One For All: How quickly formed consumer groups can lead to prosocial behavior’. EMAC (Valencia).
Champniss, G., Wilson, H., Macdonald, E. and Dimitriu, R. (2014) ‘Many Hands Make Light Work: How group effects can foster prosocial behaviours in consumers.’ AZMAC (Brisbane).
Champniss, G., Wilson, H., Macdonald, E. and Dimitriu, R. (2014) ‘All for one, and one for all: prosocial identity and norm effects in novel groups.’ International Colloquium on Relationship Marketing (Newcastle, UK).
Champniss, G., Wilson, H., Macdonald, E. and Dimitriu, R. (2013) ‘Together We Can Do It: Using group Influence to motivate prosocial consumer behaviour’. AMA Summer Marketing Educators Conference (Boston).
2 / Client media presentations
Sustainable Consumer Behaviour - APCO, KSA, Oct, 2024
Sustainable Consumer Behaviour - APCO, UAE, Oct, 2024
IE & Rabat Rotary Club - Mastering Uncertaint, Rabat, Nov, 2024
IE Masterclass - Mastering Uncertainty, Rabat, Nov, 2024
IE Masterclass - Trust in the age of AI, Casablanca, Oct, 2024
IE Masterclass - Trust in the age of AI, London, Sept 2023
Blackbridge Communications - Trust, London, Feb, 2025
Imagination - Behavioural Design for Events, London, Jan, 2025
Blackbridge Communications - Trust, London, Dec, 2024
IE & Talabat - Decision-making under pressure, UAE, Oct, 2024
Inizio Engage - The Business of Motivation, London, Mar 2024
3 / Conferences
​Employee Engage - Employee Behaviour, London, May 2024
Employee Engage - Employee Behaviour, London, May 2023
IE MasterClass - Consumer Psychology, Tel Aviv. February 2020
Axis Innovation - Behavioural Science, Tel Aviv. February 2020
IE MasterClass - Consumer Psychology, London. September 2019
Doing Well by Doing Good. IESE. February 2019
Behave - Lisbon. June 2017
BECC - Sept 2017
BECC - Sept 2016
BECC - Sept 2015
AESP - Oct 2015
ACEEE - June 2015
Cranfield Sustainability Network. November 2017
Cranfield Customer Management Forum. November 2017
Henley Centre for Customer Management, Henley. May 2014
Brand Strategy Forum, Bucharest. Keynote. May 2014
ANZMAC - December 2015
APA - July 2015
EMAC - April 2015
Brand Masterclass, Henley Finland. May 2014
Revolution in Retail, London. Plenary speaker. March 2014
Sustainable Behaviour Change, London. Speaker. March 2014
Henley Centre for Customer Management, Henley. March 2014
Henley Centre for Customer Management. September 2013
London Benchmarking (LBG), Bucharest. Keynote. Sept' 2012
IPA, London. Debate. February 2012
London Business School, London. July 2011
World Retail Congress, Barcelona. March, 2010
WBCSD, Geneva. April, 2011
The Future of Advertising, Buenos Aires. June, 2010
Sustainable Brands, Monterrey. June, 2009
Sustainable Brands, San Francisco. June 2010
Sustainable Luxury, IHT, New Delhi. March, 2009
4/Press & Media
Astronauts' lessons on how to cope in Llockdown - and beyond. Financial Times. December 2020. https://www.ft.com/content/0d41f06c-3bab-4599-a184-f1fb52ced4d4
Gaming for Sustainability. The Guardian. June 2013. https://www.theguardian.com/sustainable-business/blog/gaming-sustainability-best-results
Behaviour Change? Don't think too hard about it. The Guardian, Jan 2012. https://www.theguardian.com/sustainable-business/behaviour-change-social-intuition
How can we change consumer behaviour to benefit the environment? The Guardian, November 2011. https://www.theguardian.com/sustainable-business/behaviour-change-social-labels-green-decision-making
Is remote working damaging our ability to learn? Raconteur, Mar 2021 https://www.raconteur.net/growth-strategies/remote-learning-damage
What makes them tick? Behavioural science offers leaders opportunities to better motivate employees and unlock more effective change. Edge - The Journal of the Institute of Leadership. Autumn 2023. https://leadership.global/learning/edge-journal.html
The Business of Motivation - Driving Engagement in the Future of Work. Engage Employee. April 2024. https://www.engageemployee.com/podcasts-webinars/the-business-of-motivation-driving-engagement-in-the-future-of-work
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