Guy Champniss PhD

I'm a social psychologist and behavioural scientist with over 20 years’ experience across both multinationals and start-ups. I focus on the drivers of prosocial behaviour and group formation and behaviour in consumers and within the workplace. My work on group formation and group behaviour within consumer and employee groups has been recognised with awards for impact. 

​

My work in organisational behaviour change has secured awards for innovation in learning and behaviour change, as well as in organisational change impact. My work in energy behaviour change has been recognised with the AESP Innovation Award and is seen, by US regulators and policymakers, as having ‘market transformation potential’ in the drive for a cleaner economy.

​

Alongside my consulting role, I'm an adjunct professor with IE Business School (FT Top 10), where I design and deliver Masters courses on innovation, ethics, behaviour change and sustainable business. I'm fortunate enough to have been recognised for teaching excellence each year of my tenure and have been nominated for professor of the year in 2019, 2022 and 2024.

​

I'm also specialist advisor to UK VC Carbon13 (Cambridge University) and provides pro-bono services to the UK Government’s Foreign Commonwealth and Development Office (FCDO) on its Transform development aid initiative. I remain a strategic advisor to US clean-tech' solution, Enervee.

​

I hold an MBA from IE, have completed post-graduate and Masters programmes with Stanford Graduate School of Business and the University of Cambridge, and hold a prize-winning PhD in applied social psychology from Cranfield University. My research has been published in leading journals including Technological Forecasting and Harvard Business Review. I'm also co-author of the book, Brand Valued (Wiley & Sons). 

 

I'm a Chartered Member of the British Psychological Society and a Fellow of the Royal Society of Arts.